TONY PRICE
Tony Price is a Polaris Prize and Juno Award nominated record producer, recording artist, songwriter, DJ and graphic designer from Greektown, Toronto. Since 2017, he has released six full length LPs: I Prefer Coca Cola (Burger Records, 2017), Celica Absolu (Maximum Exposure, 2018), 86’d (Maximum Exposure, 2019), La Vie (Maximum Exposure, 2019), Interview/Discount (Telephone Explosion, 2020), and Mark VI (Telephone Explosion, 2022). This stretch of records is a masterclass in uncouth production techniques, genre-melding and sonic satire, a set of skills that Price has developed over 15 years of record production experience. His production prowess has played a role in breakthrough records from the likes of U.S. Girls, Young Guv, Ice Cream, Miss World, the Badge Époque Ensemble, Sedona, and Michael Rault on labels like 4AD, DFA, Capitol Records, Slumberland, and Run For Cover amongst many others.
In 2017 he founded Maximum Exposure Inc., a record label, creative services unit and music production company that has licensed recordings, provided bespoke music composition, and audio production expertise to a wide range of clients in the worlds of music, fashion, and media. Recent clients include: Estēe Lauder, Coach, Bottega Veneta, Pat McGrath Labs, Amazon, Vice Media, Vogue, Dover Street Market, Stella McCartney, Vans and others.
His seventh LP is due out summer 2022 on L.I.E.S. Records.
TONY PRICE **IBM CONTRA **
(LP)
©2022 L.I.E.S. RECKRDS
PRODUCED, ARRANGED, MIXED, MASTERED AND DESIGNED BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
ARTWORK, LAYOUT AND DESIGN BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
Boomkat:
“‘IBM Contra’ is the best yet by Tony Price, the prolific Toronto label boss behind Maximum Exposure and producer behind four slick albums, plus busy studio engineer in home city and beyond. Effectively his definitive opus, ‘IBM Contra’ oscillates infectious electro and deep house-adjacent styles with properly realised beatless synth/jazz parts starring Dean Hurley collaborator Alex Zhang Hungtai, and Colin Fisher, that don’t feel like the usual, tacked-on interludes, but proper pieces in their own right that really emphasise and temper the album’s gripping narrative qualities.
Working somewhere in the shadows of David Kristian’s Canadian synth works, Cronenberg or Michael Mann soundtracks, and pulpier noir forms, the 14 tracks buckle up a thrilling, highly stylish ride from the the furtive intro ‘Empire’ to the panoramic peal of Hungtai’s sax on ‘Room 641A’, clocking up killer bits of Gesloten Cirkel or DJ Overdose-like electro on ’Tempest’ and the title tune, plus delectable deep electro-house in ‘Info’, and a ruthless variant of ghetto-tech scud and free-jazz heat in ‘CCTV’.
Bang on the dark and $£X¥ money, this one.”
TONY PRICE **MARK VI **
(LP)
©2022 TELEPHONE EXPLOSION RECORDS
PRODUCED, ARRANGED, MIXED, MASTERED AND DESIGNED BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
ARTWORK, LAYOUT AND DESIGN BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
“Producer Tony Price returns to Telephone Explosion Records with his new “MARK VI” LP. An eclectic set of songs with a distinctly late-night feel, the album features 16 tracks of oblique drum machine funk, sizzling electro dubs and freaky public access TV atmospheres that spill into the streets with the combustible energy of a late night radio dance party before dissolving into a melt of bizarro techno-surrealist jazz by album’s end.
The record is named after the 1981 Lincoln Continental Mark VI that Mr. Price purchased off of a former Detroit radio DJ and archivist while staying in New Mexico towards the end of 2020. The two hit it off and Tony left with a new car and a bag of cassette tapes featuring homemade mixes and radio recordings mostly dating back to the late 1980s. The tapes were electrifying. His eastbound drive across the country was soundtracked by the kinetic clank of Detroit Techno, bombastic Def Jam instrumentals, TR-808 freestyle workouts, jacked- up Chicago House and hundreds of advertisements for outmoded products and redundant services.
Utilizing an Ensoniq Mirage, various drum machines and synthesizers, Tony ventured to create an album that celebrated the unabashed eclecticism, futurism and explosive production techniques of the music and commercials he heard on these tapes; artifacts from a time just before the future ceased to feel as though it were still in front of us.”
TONY PRICE **INTERVIEW/DISCOUNT **
(LP)
©2020 TELEPHONE EXPLOSION RECORDS
PRODUCED, ARRANGED, MIXED, MASTERED AND DESIGNED BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
ARTWORK, LAYOUT AND DESIGN BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
“Made up of two side-long tracks, the record is an electrifying collision of fractured jazz- concréte and combustible downtown funk that crushes the entire continuum between minimalism and maximalism into a hypnotic wreck of metropolitan sound matter.
Finding inspiration in the quicksilver impressionism of modal jazz, the manic bombast of early electro- funk and the narcotic non-linearity of 1970s minimalism, Price assembled a crew of jazz-funk heavyweights and free-improv wizards and set out to create an auditory representation of the soundscapes of New York City.”
TONY PRICE **CELICA ABSOLU**
(LP)
© 2018 MAXIMUM EXPOSURE INC.
WRITTEN, PRODUCED, ARRANGED, RECORDED, MIXED, MASTERED & DESIGNED BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
“A heady blend of 60’s garage-born psychedelia, avant-garde electronic jazz and paranormal radio show atmospheres, Celica Absolu plays out like the soundtrack to a paranoid late-night drive through an eerie desert. The LP finds Price using tactics and gear prominent in hip hop and techno production to contextualize free improvisation. The end result is an otherworldly experience, akin to being stuck with the KLF in the backseat of a car that’s blazing through a midnight desert while the sounds of Sun Ra, Angelo Badalamenti and the 13th Floor Elevators melt through the speakers.”
TONY PRICE **LA VIE **
(LP)
©2019 MAXIMUM EXPOSURE INC.
PRODUCED, ARRANGED, MIXED, MASTERED AND DESIGNED BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
“Five tracks of scorching garage house, busted boogie loops and swinging, sample based funk in the vein of Todd Terry, Todd Edwards, Ron Hardy, DJ Sneak and the rawest French Touch cuts”
TONY PRICE **86’D**
(LP)
© 2019 MAXIMUM EXPOSURE INC.
WRITTEN, PRODUCED, ARRANGED, MIXED & MASTERED BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
ARTWORK AND LAY OUT BY TONY PRICE FOR MAXIMUM EXPOSURE INC.
“Tony Price takes us underground with 86’d, a collection of 13 slabs of crude house, rude funk and sizzling freestyle.”
COMMERCIAL WORK
Maximum Exposure Inc. offers a wide range of services and technical practices related to audio production, including bespoke music composition, sound design and licensing from our vast catalogue of library music.
Our services have been utilized by a wide range of high profile clients in various industries, including: Estée Lauder, Coach, Bottega Veneta, Pat McGrath Labs, Amazon, Vice Media, Vogue, Dover Street Market, Stella McCartney, Vans and many more.